American Journalism Review recently reportedthat increasingly news sources are using Tumblr to engage with readers. In particular, the news outlets use Tumblr to reach younger audiences. The article highlights the Washington Post’s use of the site. While the Washington post has had a Tumblr since 2011, it really did not start using it until February of last year. The site allows greater depth of coverage than Twitter with its character limits, and allows for both serious stories as well as a touch of humor. Other news outlets that have achieved success in reaching readers with Tumblr include NPR, BBC, and Newsweek.
The Growing Power of Tumblr for News
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About the Author: Ellyssa
Ellyssa Valenti Kroski is the Director of Information Technology at the New York Law Institute as well as an award-winning editor and author of 60 books including Law Librarianship in the Digital Age for which she won the AALL's 2014 Joseph L. Andrews Legal Literature Award. Her ten-book technology series, The Tech Set won the ALA's Best Book in Library Literature Award in 2011. She is a librarian, an adjunct faculty member at Pratt Institute, and an international conference speaker.
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