According to a new survey, Facebook, while still the dominant social media, is the only one that saw a decline in active user numbers between 2013 and 2014. Meanwhile, Twitter and Google+ held steady, while the rest, i.e., Instagram, Pinterest, Tumblr, and Badoo, rose. Facebook’s definition of an active user is very broad so doing very little on the site still be counts as being “active.” Facebook’s active user numbers are declining while its member and visitor numbers are either holding steady or increasing. According to the surveyers, this means there is a large number of Facebookers who are checking the site but not actually contributing to it. In short, Facebook users are evolving into passive users.
Please check out the New York Law Institute’s Facebook page here.