Jean O’Grady writes for Thomson Reuters about Best Practices to Drive Lawyer Adoption of New Legal Technology:
Clients demand that law firms focus on knowledge management, analytics and legal project management, and there is a burgeoning market of new products to address these needs. An email blast or offering free bagels no longer motivates lawyers to leave their offices and sit through a demo. Product deployment alone does not assure adoption and a return on investment. In order to optimize the adoption of products, there are multiple strategies that can be used to drive the adoption and aid in the determination of return on investment (ROI).